Pat McGrath Labs is launching a new campaign shot by iconic photographer and director Steven Meisel. 

The campaign promotes McGrath’s long-awaited foundation launch – the Skin Fetish: Sublime Perfection System.

Watch the video below, featuring a cast of new ‘McGrath muses’ including Sonjdra Deluxe, Damian Hurley, Violet Chachki, Zhengyang Zhang, Shanelle Nyasiase, Blesnya Mihner, and Primose Archer.

McGrath states, “To realize a campaign with Steven Meisel is a monumental moment – and an incredible visual culmination of my body of work. To have Meisel’s fierce and disruptive aesthetic, eye for fresh talent, and prolific, unparalleled approach to beauty is a dream come true.”

About the Foundation Makeup System

The Skin Fetish: Sublime Perfection System ‘sets a new skin standard,’ the brand says.

The system includes a Primer, Foundation, and Powder, shown above. The Powder is in a round compact, with a black cap. The Primer is in a round black bottle with a pump. The Foundation bottle is square, and looks luxe — with a gold pump, a thick, faceted base, and frosted finish. The Primer and Foundation packages are decorated with gold labels.

McGrath adds, “It is an honor and a privilege to introduce my first foundation skin system to the world via a campaign by the legendary Steven Meisel.”

The Skin Fetish: Sublime Perfection System is available on the brand’s website, online at Sephora and in select stores, and at Bergdorf Goodman. It is also online at Selfridges, and will launch in select Selfridges stores on July 26th.